Walid El-Deeb: We are laying the foundation stone for a strong project with targeted sales of EGP 1.3 billion and delivery within one year

In a move that reflects seriousness and commitment and underscores strong execution capabilities, Salam Properties for Real Estate Development announced the commencement of actual construction works for its new project, “Salam Business Complex,” located in Sector Two of New Cairo—one of the most prominent and attractive investment locations in the area. This marks the company’s transition into the direct execution phase on the ground, guided by a clear vision and a precise timeline.

Walid El-Deeb, Chairman of Salam Properties, stated that the launch of construction works represents a true translation of the company’s promises and its ability to face market challenges while delivering a real estate product of the highest possible quality. He emphasized that the project will be one of the key milestones within the company’s project portfolio in the coming period.

“Salam Business Complex” – A Commercial and Administrative Project in an Exceptional Location

El-Deeb explained that Salam Business Complex is a fully integrated commercial and administrative project, developed on an area of approximately 2,000 square meters in Sector Two of New Cairo. The location is considered one of the most attractive investment areas due to its high population density, active commercial movement, and proximity to major roads and key axes in New Cairo.

He added that the project includes a variety of units designed to meet the needs of commercial and administrative activities, ensuring high occupancy rates and sustainable investment returns for clients and investors.

Targeted Sales of EGP 1.3 Billion Reflect the Project’s Strength

The Chairman confirmed that the targeted sales volume for Salam Business Complex amounts to EGP 1.3 billion, reflecting the project’s strength in terms of location, market studies, growing confidence in the Salam Properties brand within the real estate market, and the technical and architectural specifications on which the project is being executed.

Clear Timeline and Delivery Within One Year

El-Deeb stressed that the company has set a precise and strict construction schedule, with delivery planned within one year only, reaffirming Salam Properties’ commitment to fulfilling its promises and strengthening trust and credibility with clients as true investment partners.

Mohamed Hafez: Consultancy Expertise Adding Value to the Project

El-Deeb noted that the project is being executed under the supervision of the engineering consultancy office of Eng. Mohamed Hafez, one of the prominent names in engineering consultancy and architectural design, with extensive experience in executing and managing major real estate projects across Egypt.

He emphasized that partnering with a consultancy of Mohamed Hafez’s caliber ensures the project is delivered at the highest quality standards, in terms of architectural design, operational efficiency, and compliance with modern sustainability criteria.

2026: A Year of Major Construction for Salam Properties

The Chairman explained that 2026 represents a pivotal year in Salam Properties’ journey, as the company aims to intensify construction activities across its various projects in New Cairo, alongside implementing a carefully planned expansion strategy in several new cities.

A Strong Project Portfolio in Strategic Locations

El-Deeb revealed that the company’s project portfolio includes a number of distinguished developments, most notably:

  • “The Residence” project in Sector Four of New Cairo, directly opposite the American University in Cairo, a residential development with a strategic location and contemporary designs.
  • Projects in New Mansoura and New Damietta, as part of the company’s expansion plan into new urban and coastal cities.

Salam Properties: Serious Execution and Building Trust

El-Deeb concluded by affirming that Salam Properties continues to operate according to a clear vision focused on delivering strong real estate products based on serious execution, honoring commitments, providing the highest possible quality, and building long-term relationships with clients founded on trust and credibility.